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Decathlon Yestalgia, campaign website

A retro campaign page that moves like the 80s it celebrates.

A single landing page for Yestalgia, Decathlon's retro collection made with artist Dalkhafine. We designed, animated and built the page around the brand's story since 1976, the artist, the Yestalgia family and thirteen products, using assets supplied by Decathlon.

Product photography and illustrations were supplied by Decathlon.

Brand
Decathlon
Campaign
Yestalgia retro collection
Project
Campaign Landing Page
Our role
Design, animation and development
Decathlon Yestalgia
Decathlon Yestalgia landing page: the headline Moving you since 1976 over a retro illustration with palm trees and a sunset.

The brief

  • Launch the Yestalgia collection with the energy of the 80s and 90s it draws on.

  • Tell the story: Decathlon since 1976, the artist Dalkhafine and the Yestalgia family of characters.

  • Show thirteen products with prices, from the OG2K shoe to socks, and send people to the shop.

  • Work in more than one language, on desktop and on phones.

What we designed and built

  • An animated opening

    Moving you since 1976, set in huge type over an illustrated retro scene with palm trees, a sunset and the campaign's characters.

  • Story sections

    The artist, the Yestalgia family and the history behind the OG2K, each with its own layout and colours.

  • Product showcase

    Thirteen products with names and prices, presented like a lookbook and linked to the shop.

  • Motion throughout

    Letter-by-letter headlines, scroll-driven scenes and tilted photo cards that keep the page playful.

  • Responsive and multi-language

    The same experience on phones, with a language switch in the header.

From the page

Two tilted campaign photos over a pink background: a pink graphic T-shirt and a rider on roller skates.
Campaign photos set as tilted cards over the headline.
The Decathlon Yestalgia page on a phone, showing the grey tracksuit jacket and its price.
Product cards on a phone.

What was delivered

  • Landing page design
  • Animation
  • Development
  • Product showcase
  • Multi-language
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